I’ve always fancied being a tour guide for a time. Sure, it would get old pretty soon, but for 3-6 months it’d be awesome wearing the brightly coloured jacket, holding the umbrella, and taking groups of tourists around my hometown (or adopted city), providing snippets of history and local lore. The other day we put on a travel-themed digital event for some of our supporters … Continue reading I’m an anti-slavery tour guide. Sort of.
Cool Ridge has an ad campaign with the tagline “When you can/When you can’t”. It both offended and intrigued me. And it got me thinking about the ethics of bottled water and why we do (or don’t) good. Continue reading The bottled water ad I keep thinking about
Me and Marketing To be honest, I would never have guessed that I’d end up with the word ‘Marketing’ in my job title. It reeks of big business. Chances are, I’m not the only one who feels this way. See how many of the following statements you agree with: Marketing is persuading you to buy things you don’t need. Marketing is about getting you to … Continue reading Marketing is broken. Can we fix it?