It’s Fairtrade Fortnight in Australia, so I thought I’d take the opportunity to demystify some of the confusion around product certification. My awareness of the issue probably dates back to 2006-07, when there was a push to end child slavery in chocolate. Cadbury committed to making its Dairy Milk bars Fairtrade, first in the UK and then also in Australia. Fairtrade coffee started to pop … Continue reading Why I’m a Fairtrade fan
Why marketing feels icky To be honest, I would never have guessed that I’d end up with the word ‘Marketing’ in my job title. It reeks of big business. Chances are, I’m not the only one who feels this way. See how many of the following statements you agree with: Marketing is persuading you to buy things you don’t need. Marketing is about getting you … Continue reading Marketing is broken. Can we fix it?
The 2017 Ethical Fashion Report is out today. I had the great privilege and pleasure of being part of Baptist World Aid’s research team.
Read the report … and read some of my reflections, about what I’ve learned and why ethics in fashion matters. Continue reading Making fashion ethical, and ethics fashionable