Marketing is broken. Can we fix it?

Me and Marketing To be honest, I would never have guessed that I’d end up with the word ‘Marketing’ in my job title. It reeks of big business. Chances are, I’m not the only one who feels this way. See how many of the following statements you agree with: Marketing is persuading you to buy things you don’t need. Marketing is about getting you to … Continue reading Marketing is broken. Can we fix it?

Making those booze bucks count

Pre(r)amble Yeah, yeah, I know you were after something profound, poignant perhaps. Something about resolutions. Something fitting for the opening post of 2017. However the first thing that comes to mind for me to share with you relates to alcohol. I seem to have developed something of a reputation as an alcoholic; it began with my family but has spilled over into my friendship circles. … Continue reading Making those booze bucks count

Old people push up charity overheads

I spent all of Friday afternoon handwriting Christmas cards to people I don’t know. A regular day at work now involves, at some point, printing and folding receipt letters, stamping and manually addressing envelopes. To be honest, so much of what we do at my new job seems primitive. It’s not something we’re unaware of; we’ve spoken about the website and the way we process donations. Some of that … Continue reading Old people push up charity overheads