Marketing is broken. Can we fix it?

Why marketing feels icky To be honest, I would never have guessed that I’d end up with the word ‘Marketing’ in my job title. It reeks of big business. Chances are, I’m not the only one who feels this way. See how many of the following statements you agree with: Marketing is persuading you to buy things you don’t need. Marketing is about getting you … Continue reading Marketing is broken. Can we fix it?

Cambodia: Cycle. Sweat. End slavery.

This month Cambodia marked the fortieth anniversary of the fall of the Khmer Rouge. It’s prompted me to finally share on this blog something of my visit there late last year. My 9-day trip involved a 5-day cycle tour (with law firm Wotton+Kearney in support of International Justice Mission), plus time in Phnom Penh and Kampot. * Day 1 Day 1 of the Cambodia Cycle Challenge … Continue reading Cambodia: Cycle. Sweat. End slavery.

Old people push up charity overheads

I spent all of Friday afternoon handwriting Christmas cards to people I don’t know. A regular day at work now involves, at some point, printing and folding receipt letters, stamping and manually addressing envelopes. To be honest, so much of what we do at my new job seems primitive. It’s not something we’re unaware of; we’ve spoken about the website and the way we process donations. Some of that … Continue reading Old people push up charity overheads