Marketing is broken. Can we fix it?

Why marketing feels icky To be honest, I would never have guessed that I’d end up with the word ‘Marketing’ in my job title. It reeks of big business. Chances are, I’m not the only one who feels this way. See how many of the following statements you agree with: Marketing is persuading you to buy things you don’t need. Marketing is about getting you … Continue reading Marketing is broken. Can we fix it?

Cambodia: Cycle. Sweat. End slavery.

This month Cambodia marked the fortieth anniversary of the fall of the Khmer Rouge. It’s prompted me to finally share on this blog something of my visit there late last year. My 9-day trip involved a 5-day cycle tour (with law firm Wotton+Kearney in support of International Justice Mission), plus time in Phnom Penh and Kampot. * Day 1 Day 1 of the Cambodia Cycle Challenge … Continue reading Cambodia: Cycle. Sweat. End slavery.

A Big Deal? Melbourne Cup memories, millennials and Michelle Payne

I first discovered that the Melbourne Cup was a Big Deal when my kindergarten class ran our own sweepstakes. There was no money involved, of course, and I don’t recall watching the race, but every 5 and 6 year old in the class drew a small piece of paper from a Danish cookie tin. Thus were we each assigned a horse. Being a very rational … Continue reading A Big Deal? Melbourne Cup memories, millennials and Michelle Payne

Paradise

Paradise, he declares while I proceed to speak of chains. I am Con-Tiki in reverse, a raft that’s weathered wind and wave. But I’ve tethered me to this here shore, I’m jealous of the roaming tide; these feet that wander rarely now, this heart traversing cloud. Freedom, his desire’s for while forty-five million slaves cry out. Deaf to their lament, their groans, blind to his own … Continue reading Paradise

Converse and convert

I stumbled upon an interesting website this week. In the wake of the failed plebiscite and planned postal vote on same-sex marriage, there’s so much noise around the issue that it really wasn’t hard to run into The Equality Campaign. Titled Having a conversation about marriage equality, this particular page struck me because it was so, well, familiar. “[R]eal life conversations are incredibly powerful. They’re what … Continue reading Converse and convert

Australia: Not the place I thought you were

The other day after work, I was flowing with the peak hour crowd down Anzac Parade, when I witnessed something awful.

An Aboriginal man was heckling and shoving an East Asian man. The Indigenous guy was yelling obscenities and things like “Go back to where you came from!” to the suited up Asian guy, who was trying, literally, to shake him off. That was Awkward thing Number 1.

People just watched. And did nothing. That was Awkward thing Number 2.

By people, I mean mainly Asian people. The University of New South Wales appears to be predominantly Asian, even the law faculty – a contrast with the College of Law at my own alma mater. That was Awkward thing Number 3.

And I did nothing because, frankly, I’m both Asian and female. I actually thought I might get hit. That was Awkward thing Number 4.

It made me think about how Australia is not the place I thought it was when I was little. Continue reading Australia: Not the place I thought you were

Re-entry. Still from the movie Gravity.

We the Internauts

I love the word internauta. The English translation is “internet user” – an accurate but boring term. The Spanish word, typically, is more wonderfully evocative, pairing well with the idea of the internet as a whole new universe; we as users navigate cyberspace. Internauta suggests an element of the intrepid, of exploring new and dangerous territory. Indeed, the internet is fraught with danger – with … Continue reading We the Internauts