Under (or over) the influence

The difference between a celebrity and an influencer I’m not sure when we stopped using the word celebrity in favour of the word influencer, but I feel like it happened around the time Instagram took off. It seems that once you have several thousand followers, you’re an influencer. Which means you’re kind of a celebrity. Which means you’re famous. Which means … what exactly? For … Continue reading Under (or over) the influence

The H is silent

My first name begins with a silent letter so alliteration exercises in primary school weren’t fun. “Happy Hsu-Ann” doesn’t alliterate and “super Hsu-Ann” looks like it doesn’t alliterate even though it does. Yet the silent H is a familiar and essential part of who I am. (So is the awkward pause and ensuing mispronunciation every time someone realises they’re going to have to read my … Continue reading The H is silent

Brutality and humanity: a book you won’t want to, but should, read

Early inspiration I suppose that every writer, whether professional or amateur, has work from their past that they’re seriously embarrassed to have brought into the world. One example in particular comes to mind. I wrote stories all through my childhood and adolescence and am generally proud of what I penned, but I did have woeful phase in Year 10 where I mimicked the style and … Continue reading Brutality and humanity: a book you won’t want to, but should, read

Lost in leadership: why we need to talk about following well

Leadership I’ve written previously about the first time I was told that I had demonstrated leadership. It was both surprising and super gratifying – for most of my life it has not been a word used often to describe me. You see, I am a beta kinda girl. When other people make comments about my leading well, they mean it as a compliment – as … Continue reading Lost in leadership: why we need to talk about following well

To tweet or not to tweet?

Sometimes I wish I was good at Twitter. It would be proof that I’m not just intelligent but super witty and have something to say about the state of the universe. There may be no “I” in team, but there is definitely “wit” in Twitter.

If I was a tweeter, here’s what I would tweet

Here are a few things that have crossed my mind to tweet but never made it to the Twittersphere … Continue reading To tweet or not to tweet?

Angry enough to be free, safe enough to thrive

Safe enough to thrive I read Greta Thunberg’s UN address today and I’m glad I was looking at the transcript rather than the video. The words alone, sans any added emotion in her delivery, were jarring enough. Sure, it was designed to be a slap in the face to dawdling political leaders. But while I agree we need to take stronger action to counter climate … Continue reading Angry enough to be free, safe enough to thrive

Marketing is broken. Can we fix it?

Why marketing feels icky To be honest, I would never have guessed that I’d end up with the word ‘Marketing’ in my job title. It reeks of big business. Chances are, I’m not the only one who feels this way. See how many of the following statements you agree with: Marketing is persuading you to buy things you don’t need. Marketing is about getting you … Continue reading Marketing is broken. Can we fix it?